100% Vegan. Fluoride-free. Certified to NSF/ANSI 305 by Oregon Tilth. Certified vegan. vegan.org. Non GMO Project verified. nongmoproject.org. Dr. Bronner's toothpaste contains no synthetic detergent foaming agents or preservatives! Organic ingredients such as coconut oil, coconut flour, anise seed oil, and menthol crystals help polish teeth, promote oral health, and freshen breath. Our simple yet effective formulation stimulates mouth, teeth, gums and tongue, leaving them fresh and clean. Brush regularly - Breathe deeply - Health is wealth! Family soapmakers since 1858. Helps freshen breath, whiten teeth & reduce plaque. No artificial preservatives - no artificial colors - no artificial flavors - no artificial sweeteners - no synthetic detergent foaming agents - fluoride free - low-foaming. No artificial preservatives, colors, flavors, or sweeteners. All-One! All-One!! All-One!!! A Simple Formulation: Hydrated Silica and Calcium Carbonate act as natural, gentle abrasives; Organic Glycerin and Organic Aloe Juice give our toothpaste body; Baking Soda and Potassium Cocoate (made with Organic Coconut Oil) are superb natural cleansers; Organic Essential Oils provide refreshing flavor. Fair Trade and Organic Coconut Flour & Oil: Traditionally used for oral care in India, Coconut Flour combined with Coconut Oil is a gentle, effective cleanser. Fair Trade and Organic Coconut Oil comes from our Serendipol project in Sri Lanka. Serendipol positively impacts over 1,500 farmers and staff and funds community-led projects to improve health, education and infrastructure. Serendipol proves that business can be socially responsible and environmentally sustainable. Dr. Bronner's All-One! Magic soaps. In all we do, let us be generous, fair & loving to Spaceship Earth and all its inhabitants. For we're All-One or none! All-one! drbronner.com. Dr. Bronner’s Constructive Capitalism: Dr. Bronner's believes in running a business that is good for its employees, society and the planet. As well as funding fair trade and organic projects, we dedicate a significant portion of our annual profits to funding positive social change. All full-time employees receive up to 25% of their salary as a bonus every year, get 15% of their salary as profit sharing for retirement, and have 100% free health care for themselves and their families. All-one! Box made from 100% recycled paper, with an average of 65% post-consumer fiber. No animal bi-products or testing. Not animal tested. Made in USA.